Consumer & Commercial Strategic Insights Director GTR

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Please apply by 9 April 2026 

Consumer & Commercial Strategic Insights Director GTR

Purpose:

The GTR Consumer & Commercial Strategic Insights Director plays a pivotal role in shaping the future of Global Travel Retail by placing deep consumer and shopper understanding at the heart of strategic and commercial decision-making.

Leading the GTR Strategic Insights agenda, the role partners closely with GTR ExCom, Central Marketing, International Key Accounts and Regional teams to deliver forward-looking insights that unlock growth opportunities, anticipate change and enable confident, future-focused decisions aligned with JTI’s long-term ambitions.

Position:

Shape the future through consumer and shopper insight 

• Lead the interpretation of global PAX, shopper and consumer trends, anticipating shifts in behavior across regions and channels
• Provide strategic foresight that informs category strategy, brand equity development and activation excellence in Travel Retail
• Identify emerging opportunities by translating evolving consumer needs into clear commercial and strategic implications

 Be a trusted strategic partner to the business 

• Act as a thought partner to GTR ExCom and senior stakeholders, elevating discussions with robust, insight-led perspectives
• Lead the design and delivery of best-in-class qualitative and quantitative research programs with clear business impact
• Own and continuously evolve GTR Power BI reporting and TME-linked insights to enable faster, sharper decision-making

Lead data, analytics and digital enablement

• Champion innovative analytics, digital tools and new ways of working in close collaboration with regional teams
• Oversee POS, basket and customer data analysis to support pricing, assortment, launch and portfolio decisions

Inspire people and steward resources

• Build, lead and develop a high-performing, diverse Strategic Insights team, fostering curiosity, impact and collaboration
• Own strategic insights budgets, ensuring disciplined investment, strong prioritization and value creation

Requirements: 

• University degree in Market Research, Statistics, Business, Economics, Marketing or a related discipline
• Fluent English (written and spoken); additional languages are a plus
• Minimum 10 years of experience in FMCG consumer insights and/or marketing, with strong global and regional exposure
• Proven expertise in qualitative and quantitative research, advanced analytics and insight storytelling
• Multi-market management experience is an advantage
• Strong ability to turn complex, multi-source data into clear, compelling strategic direction
• Demonstrated success influencing senior stakeholders in cross-functional, multicultural environments
• Travel Retail experience is an advantage
• Multi-market management experience is an advantage
• Ability to travel

What we offer: 

• A highly visible leadership role with direct impact on GTR strategy and performance
• The opportunity to shape how consumer-centric thinking drives growth in Global Travel Retail
• Leadership of a skilled, international Strategic Insights community
• A collaborative, empowering environment guided by OurWay behaviours, where ownership, simplicity and impact matter

What to expect:    

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.  

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.