CRM & RETENTION MANAGER

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Please apply till December 31

CRM & Retention Manager, Middle East 

As the CRM & Retention Manager, you will be responsible for designing and executing data-driven strategies to enhance consumer retention, loyalty, and lifetime value. You will play a pivotal role in leveraging consumer data to create personalized, seamless, and engaging experiences at every stage of the funnel, ensuring a strong connection between consumers and the brand. This role is critical in leveraging data-driven insights to strengthen consumer relationships, enhance engagement, and maximize long-term brand loyalty.

Position: 

The CRM & Retention Manager will be responsible for the following processes: 

Consumer Retention & Engagement: 

• Develop and implement CRM strategies to onboard, engage, and retain active consumers through personalized digital experiences.
• Design and optimize automated consumer journeys based on behavior, lifecycle stage, and engagement patterns.
• Deploy targeted re-engagement campaigns to minimize churn and increase repeat interactions.

Data Management & Segmentation: 

• Oversee consumer data collection, management, and governance, ensuring compliance with data privacy regulations.
• Develop and maintain segmentation frameworks based on consumer behavior, demographics, and business priorities.
• Leverage predictive analytics and insights to anticipate consumer needs and tailor engagement strategies.
• Ensure the integrity and accuracy of CRM databases, optimize data flow and synchronize across platforms.

Loyalty & Advocacy Programs: 

• Design and implement loyalty programs that reward engagement, drive retention, and encourage advocacy.
• Optimize loyalty mechanics, incentives, and touchpoints to maximize consumer participation and satisfaction.
• Develop referral marketing strategies to amplify organic consumer acquisition.

Lifecycle Marketing & Personalization: 

• Execute lifecycle marketing strategies that enhance consumer experiences from onboarding to long-term retention.
• Personalize CRM communications and offers based on behavioral triggers, purchase history, and engagement levels.
• Optimize retention marketing performance through A/B testing, performance tracking, and continuous iteration.

Data-Driven Decision Making & Reporting: 

• Define and track CRM and retention KPIs, including consumer lifetime value, engagement rates, churn rates, and loyalty program performance.
• Leverage data analytics tools and dashboards to provide real-time insights and actionable recommendations.
• Work with the SI team to enhance data architecture, ensuring robust tracking and reporting capabilities.

Cross-Functional Collaboration: 

• Work closely with the Acquisition Manager, Digital Agency, SI, Brand, and Sales teams to align CRM initiatives with broader digital marketing and commercial goals.
• Partner with IT and Data teams to improve CRM infrastructure, automation, and integration across digital platforms.
• Collaborate with the content and creative teams to ensure CRM messaging aligns with brand strategy.

Requirements:

• Strong expertise in CRM, consumer retention, data management, and loyalty marketing.
• Experience in data segmentation, predictive modelling, and personalization strategies.
• Deep understanding of consumer lifecycle management, omnichannel engagement, and automated marketing workflows.
• Proficient in CRM tools, marketing automation platforms, and data analytics software.
• Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
• Excellent collaboration skills to work cross-functionally and align business priorities with CRM efforts. 

What to expect: 

• Opportunity to work in an international environment in a modern office with a team of various backgrounds and experiences.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.