Trade Activation Lead Manager (m/f/d)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please, apply until the 26th of January 2026

Trade Activation Lead Manager (m/f/d)

Position:

The Trade Activation Lead Manager leads the team responsible for designing, executing, and optimizing trade activations across the trade journey. They define and orchestrate the end-to-end trade journey strategy — ensuring that engagement, visibility, education, and incentive programs strengthen brand presence & partner advocacy. They guide the team from activation ideation through execution and performance improvement, guaranteeing excellence in execution at the point of sale.

Responsibilities:

As the Trade Activation Lead Manager, you will be responsible for…

• Trade Strategy & Orchestration: Design and lead the trade journey framework, integrating visibility, education, and engagement activities to support the funnel from distribution to conversion.
• Cross-Functional Leadership: Act as a connector between Sales, Brand, Retail, and Consumer Journey teams to ensure alignment of partner-facing and consumer-facing strategies.
• Performance & ROI Optimization: Define and track trade KPIs, ensuring continuous improvement.
• Experience Governance: Establish trade visibility and engagement standards and provide executional excellence through audits and compliance reporting.
• Collaboration & Influence: Partner closely with all Marketing functions and relevant Sales teams to guarantee end-to-end consumer/trade partner centric activations, aligned within the overall marketing ecosystem.
• Team Leadership & Capability Building: Develop and coach managers and associates to deliver consistent, partner-centric excellence in all trade interactions.

Requirements:

• University degree in Business Administration, Marketing or similar
• Proven experience in FMCG marketing across disciplines, preferably in Brand Marketing/Trade Activation, including leadership experience
• Strong organizational skills & a problem-solving attitude
• Fluent English, good command of German or French is a plus

What to expect:

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.