Consumer Activation Lead Manager (m/f/d)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

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Learn more: jti.com

Please, apply until the 26th of January 2026

Consumer Activation Lead Manager (m/f/d)

Position:

The Consumer Activation Lead Manager leads the team responsible for designing, executing, and optimizing consumer activations across all physical touchpoints. They translate Consumer Journey priorities and brand strategy into impactful, scalable, and measurable experiences that perform across retail, flagship, and on‑the‑go environments.

Responsibilities:

As the Consumer Activation Lead Manager, you will be responsible for…

• Activation Strategy & Execution: Develop activation strategies across physical touchpoints by aligning them with Consumer Journey priorities, funnel goals, and brand direction.
• Touchpoint Excellence & Experience Delivery: Own the end‑to‑end execution of consumer activations, ensuring each touchpoint delivers the best possible experience for its role in the journey while balancing premium quality, scalability, and efficiency.
• Cross-Functional Collaboration & Integration: Work closely with Consumer Journey, Brand, Retail Operations, Digital, Media and CRM teams to ensure all activations align with journey design and to integrate physical activations into omnichannel plans fully, ensuring consistency and impact across touchpoints.
• Performance Measurement & Touchpoint Optimization: Own the measurement and optimization of activation performance at the touchpoint level to ensure each activation delivers against its objectives.
• Collaboration & Influence: Partner closely with Multicategory Brand, Digital, and Consumer Journey teams to ensure end-to-end consumer-centric activations, aligned within the overall marketing ecosystem.
• Team Leadership & Capability Building: Lead and develop a high-performing team of four Consumer Activation Managers, fostering collaboration, innovation, and strategic excellence.

Requirements:

• University degree in Business Administration, Marketing or similar
• Proven experience in FMCG marketing across disciplines, preferably in Brand Marketing/Activation, including leadership experience
• Strong organizational skills & a problem-solving attitude
• Fluent English, good command of German or French is a plus

What to expect:

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.