Title:  Brand Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

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Learn more: jti.com

Reduced-Risk Products Brand Manager

reporting to the Reduced-Risk Products Lead

What this position is about – Purpose

The Brand Manager will be responsible for the RRP brand strategy, performance, pricing strategy, sales collaboration, competitiveness, and new product introductions. Key responsibilities include:

• Brand Strategy & Development: Collaborate with the Project Lead to develop and refine brand portfolio, pricing, and promotion strategies
• Performance Analysis: Monitor and analyze online and offline performance for both own brands and competitors across various touchpoints and channels to drive profitable growth
• Marketing & Consumer Engagement: Plan and execute marketing campaigns across multiple touchpoints (e.g., OOH, events, HoReCa, ambassadors, printed/digital media) to enhance brand awareness and consumer engagement
• Brand Communication: Assist in developing and refining brand strategies, assets, key visuals, and messaging to ensure consistency across online and offline touchpoints.
• Support the RRP Lead: ensure a unified brand narrative and execution excellence
• Cross-Functional Collaboration: Work closely with Sales to develop an optimal geographic expansion strategy and with Finance to maximize ROI across channels
• Agency & Stakeholder Coordination: Manage day-to-day activities with creative agencies, ensuring alignment with all involved stakeholders
• Consumer-Driven Campaigns: Work with the Project Lead and activation team to develop locally relevant brand campaigns based on consumer insights
• Business Review & Insights: Conduct regular business performance reviews against set KPIs, providing insights and recommendations for continuous improvement to the RRP Lead and cross-functional teams
• New Product Development (NPD): Lead the NPD process, ensuring timely and effective product launches that meet consumer needs and regulatory requirements
• Budget Management: Efficiently manage the brand budget, ensuring optimal allocation and performance analysis

What will you do – Responsibilities:

• Proven experience in strategic 360°-always-on marketing management and strategy development, with expertise in FMCGs (ideally in the Tobacco industry)
• Highly analytical to assess thoroughly different options to enable clear business choices
• Strategic and critical thinking skills as well as a solid data/ number understanding
• Results oriented, proactive mindset & able to creates strong relationships
• Keeps thing simple and efficient by removing duplicative effort, finding ways to reach to achieve results in in the most effective way
• Transparent, inclusive and collaborative to bring out the best of the team and cross functional partners
• Project management and organizational skills to oversee execution of strategic initiatives incl. ability to manage multiple projects in a fastpacked, dynamic environment
• Structured problem solving and change management capabilities
• Experienced in managing and optimizing budgets effectively to meet key objectives to deadlines and budget
• Visual, aesthetic and creative skills to develop attractive campaigns together with creative agencies, in line with JTI brand guidelines and local RRP activation strategy

Whom are we looking for – Requirements:

• Bachelor’s or master’s degree in marketing, Business administration or related fields
• 5+ years of experience in brand management in an FMCG company (preferably in the Tobacco industry)
• Proficiency in branding tools, marketing platforms, analytical software & Microsoft tools
• Exceptional leadership, communication & project management skills

What are the next steps in the Recruitment process:
 
Thank you very much for your interest in the role. You are welcome to apply.
 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.