Agile Business Adviser - Birmingham/Coventry - 12 Month Fixed Term Contract

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Learn more: jti.com

Local applicants welcome.  

Department: Sales    
Location: Birmingham/Coventry
Reporting to: Aaron Duncan, Agile Sales Manager

Role: 12 month FTC
Start Date: December 2025

What this position is about - Purpose: 

You will act as a regional/National resource in order for Company objectives to be met. This may include :- Coverage of a Business Adviser's Ground, a New Product Launch, a geographical hot spot activity. This may require frequent staying away from home overnight at times for several weeks at a time with a minimum of a 2 week notice period for business-critical activities or a standard of a 4 week notice period for any other business activity.

You will visit a number of shops a day which sell tobacco and nicotine products, these include supermarkets, petrol stations, local independent shops and Cash and Carry’s all within a specific area. By developing relationships with the shops' decision makers, you will share the commercial benefits and importance of the availability and range of our products.

A typical visit will include ensuring product availability, selling the commercial benefits of JTI products, educating shop staff, negotiating Trading Agreements and problem solving, however, activities can vary depending on the type of retailer. In some shops there will be the opportunity to sell in physical JTI products.

By proactively planning your workload based on business objectives, you will work towards weekly, monthly and annual targets. Your ability to analyse and accurately record data from the shops is key to inform the planning of your future activities.

What will you do - Responsibilities:

Field Activities

You will be Field Based and work as an agile team across a region (either North or South) primarily or nationally on occasions to undertake a variety of activities depending on the business priorities and objectives.

Negotiation and Selling

You will build relationships with shop owners and educate them on JTI products, use your negotiation and influencing skills to sell physical products directly to the shop owner and create Trading Agreements to drive availability of JTI products. You will use the Triple Win approach during the selling process showing the benefits of what JTI has to offer to both the retailer & their consumers and ensure the point of sale staff are fully aware of the correct tobacco assortment and the importance of product availability. You will proactively predict and handle objections and tactically use business information (JTI and retailer) to strengthen selling arguments, for example informing the retailer on performance versus agreement terms.

Retailer Education

Educate and influence the retailer and regional shop owners on the best way to manage the tobacco category. You will work with shop staff to identify where products are out of stock to help ensure they are available, educate shop staff on JTI brands and ensure our products are on shelf in the correct position.

Data Collection and Analysis

You will collect data in stores (pricing and distribution) and analyse factual data from your ground to support local knowledge and identify opportunities for future planning, monitor competitor, retailer and all category activity (not just Tobacco category) in store and collects Pricing information for Tobacco Category.

Budget management

Deliver against set budgets for your ground (as agreed with line manager). Identify, execute and evaluate commercial opportunities using trading agreements to maximise account performance and deliver profitable share growth, utilising tools such as Volume Agreements, Verbalisation & Price Contribution Payments where applicable.

Who are we looking for - Requirements:

• A desire to succeed, be target driven and customer focused.
• Highly accurate with excellent attention to detail
• Excellent planning and organisational skills with the ability to meet tight deadlines
• Have the ability to build strong business relationships
• A well-developed range of interpersonal and communication skills
• Be able to work effectively under pressure, prioritising and handling multiple tasks
• Self-motivated and able to use judgement and initiative
• Able to demonstrate initiative and a positive ‘can do’ attitude
• Proficiency in Microsoft Word, Excel and PowerPoint is essential
• Full manual or automatic driving licence is required, with no more than 3 penalty points
   

What are the next steps – Recruitment process:

Thank you very much for your interest in the role.
We will make sure every candidate will receive a reply within 3 weeks after the application deadline.
Should you have any questions, you are welcome to contact Business Partnering.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.