STRATEGIC INSIGHTS ASSOCIATE

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Strategic Insights Associate

We are looking for a Stretegic Insights Associate for a position based in Casablanca, and reporting to Strategic Insights Lead Manager.

In this role, you will work with M&S and other JTI functions as Trusted Business Partner, supporting consumer, trade and business understanding, via research studies and analysis/reporting of data sources. 

What you will be doing: 

• SI AMBASSADOR:
  - Actively contribute to the development of SI expertise in North & West Africa markets. Extend awareness and knowledge (methodology, results) of research activities across the team.
  - Promote KPIs/efficiency culture by demonstrating benefits of this business approach.
  - Share SI results and recommendations including summary presentations for all finalized studies,
  - Ensure constant SI support and clarifications available for the team.
• KPIs MONITORING and REPORTING:
  - Support and execute a complete, effective and insightful Consumer KPIs monitoring and reporting system for JTI in North & West Africa markets.
  - Ensure that key business consumer indicators are effectively and promptly tracked with constant frequency, focusing on different internal and external data sources.
• PROJECT MANAGEMENT:
  - Coordinate daily communication with research agencies including administrative and legal support.
  - Apply and ensure budget compliance with all finance, legal and PPO procedures.
  - In coordination with PPO, liaise with current and potential providers in order to get best research services and prices.
• SI GUARDIANSHIP:
  - Supervise, monitor, and control research agencies to provide accurate and business-related information on consumer and customer trends, behaviors and competitive activity
  - Supervise all assigned North & West Africa research Agenda projects from set-up to execution, perfoming tight monitoring toward accurate executions and reliable results. Initiate and drive solutions when required (fieldworks, questionnaires, methodologies).
  - Support in managing data/knowledge and database and act as one of key guardians (and challenger) in terms of methodology, reliability, consolidation and reporting.
• STRATEGIC ANALYSIS:
  - Contribute actively to company strategic planning processes by preparing market performance and analysis/reviews when requested
  - Initiate and support other team members with specific business cases;
  - Provide SI recommendations that are taken into action during market plan development.

Required qualifications:

• University Degree
• At least 3 years in Market research industry.
• Fluent English, Arabic and French.
• Market research (Qualitative and Quantittaive, Retail audit.
• Advanced ppt and Excel skills
• Advanced data analysis/analytical skills.
• Power BI, experience with Generative AI will be a plus

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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