SALES & TRADE MARKETING MANAGER WA

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Sales & Trade Marketing Manager

We are looking for a Sales & Trade Marketing Manager based in Casablanca, responsible for driving Sales & Distribution (S&D) and Trade Marketing (TM) performance across West Africa markets. 

Reporting to the Sales Director West Africa, the Sales & Trade Marketing Manager will manage the distributor's operational team, monitor S&D and TM plans and initiatives, manage key trade relationships, monitor budgets and market performance, and provide regular business reporting. The role requires strong collaboration with Sales, Marketing, RTM, and distributor teams, with extensive travel across the West Africa countires. 

Responsibilities: 

• Distributor Management: Manage and strengthen the relationship with the local distributor’s team, ensuring close coordination with their counterparts at distributor level. Liaise with JTI-subcontracted teams, together with the Sales Director, to organize regular business meetings and monitor KPI achievements, as well as the execution of plans and programs. 

• Sales & Distribution: Support and lead the distributor and Regional Sales Associates to align on and achieve volume and distribution targets at both national and regional levels. Closely monitor stock levels with the distributor by region and warehouse. Coordinate with the Sales Director on production planning to ensure optimal supply across the markets. 

• Route to Market: Coordinate with the RTM Manager and direct the distributor and local regional team to ensure JTI brands are effectively and efficiently distributed and available in line with agreed KPIs, including coverage, range depth, drop size, numeric and weighted distribution, and call frequency. Identify and address opportunities to develop JTI brand performance in close coordination with Marketing. Conduct ongoing analysis of program and activation feedback to contribute to timely and high-quality decision-making in alignment with management. Ensure distribution expansion to unlock the full potential of the market. 

• Route to Consumer: Coordinate with the Sales Director and Marketing team on the development, planning, and execution of consumer programs and activities. Propose new concepts and approaches for consumer activations and, in coordination with Marketing, select consumer and customer giveaways and promotional materials. Manage 1-2-1 agencies to ensure optimal execution, compliance with JTI standards, and adherence to the regulatory and legislative environment of the markets. Drive Brand Cycle visibility campaigns in close coordination with the Marketing team, propose new visibility tools and elements while ensuring compliance with Global Marketing Standards and local regulations.

• Reporting & Market Intelligence: Provide the Sales Director with daily and weekly updates on sales and market evolution, as well as monthly sales and market situation analysis reports. Gather, analyze, and disseminate accurate and timely market intelligence on JTI and competitor activities to contribute to timely, informed, and high-quality decision-making by management. 

Requirements: 

• Bachelor’s Degree; MBA is a plus.
• At least 8 years of experience in Sales & Distribution, Channel management, Trade marketing, distributor management and the implementation of consumer and customer Programs. Experience in West Africa is a high plus. 
• Fluent in French & English. 
• Strong computer literacy, including proficiency in Microsoft Word, Excel, and PowerPoint. 
• Functional skills: strategic thinking and planning, distributor management, people management, negotiation, sales and distribution, trade marketing activation, and analytical skills. 
  
  

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.