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Title:  Digital Retention & Advocacy Manager (Reduced-Risk Products)

Job ID:  85245
Country:  Romania
City:  Bucharest
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Bucharest, B, RO, 020335


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It is why 87% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, eight years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:



Digital Retention & Advocacy Manager (Reduced-Risk Products)



You don’t have to speak Tik Tok, but you have to be a digital wizard in managing loyalty programs.


We trust that your magic wand is able to build and manage engaging retention campaigns, and that your know how in CRM will be the extra ingredient that will leave a mark on our upcoming digital projects.


So if you feel up to the title of Digital Retention & Advocacy grand master, gather all your spell books, because we plan on going big, so all your skills and talents are required.




What you’ll do:


  • Lead the loyalty strategy, plan development & implementation; drive local digital retention campaigns, objectives and agency/ies management, while effectively managing the allocated budgets
    • Architecture, mechanics and implementation of loyalty programs
    • Member-get-member development & implementation
    • Orders subscription & delivery management
  • Support in CRM strategy, communication development, database management
  • Continuously monitor and assess KPIs, effectiveness and optimize results, to achieve acquisition goals and objectives


The skills you’ll need:


  • Bachelor’s degree in Marketing, Communication or Business
  • 3-5-years experience in Brand & Digital Marketing, within the FMCG industry overseeing the design, development and launch of successful digital Marketing, loyalty programs and advanced analytics solutions
  • Good understanding and proficiency in tracking online metrics to drive insights and actions for the business
  • Digital loyalty campaigns background is considered a plus 
  • Strong analytical and project management skills: ability to plan, set expectations, make and meet commitments
  • Ability to work effectively under pressure, planning, prioritising and handling multiple tasks, whilst maintaining attention to detail and meeting tight deadlines
  • Ability to demonstrate initiative and a positive ‘can do’ attitude
  • Well-developed interpersonal and communication skills at all levels
  • Fluent English – strong communication skills (presenting, written and spoken)


What's in it for you?


  • Flexible working arrangements: 50/50 work from home/office;

  • Have access to over 200 company training;

  • Be part of a truly international and diverse company with over 40 thousand employees in 130 countries;

  • Experience the culture of an Investors in People certified company – no. 1 Top Employer in Romania in 2022;

  • Find out why 9 out of 10 employees recommend us to a friend;

  • Understand why 9 out of 10 employees say they feel free to be themselves;

  • Be covered with medical insurance upon hiring, with dependent coverage;

  • Life insurance, flexible benefits, well-being program included;

  • Employee assistance program-free physiological, financial and legal counselling);

  • Meal tickets;

  • Extra vacation days.



What are the next steps:


  • Interview with Group Brand Manager & Digital Manager, Marketing Director and Local People & Culture Manager

  • Assessment Center


All applications will be reviewed, however only suitable candidates will be contacted for further discussion. Be aware that you will receive the call from Poland as our Global Business Services is based in Warsaw.


Thank you very much for your interest in the role. You are welcome to apply!


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