Title: Consumer Strategic Insights RoMoBu
Bucharest, RO, 00000
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Learn more: jti.com
Department: Marketing RoMoBu
Direct Manager: Strategic Insights Group Manager RoMoBu
Employment: Permanent
Location: Bucharest, Romania
Consumer Strategic Insights RoMoBu (JTI)
What this position is about:
The position is responsible for providing strategic insights on all Tobacco categories based on research data as well as data analysis for formulating portfolio, brand, trade, and distribution strategies. He/she will run marketing research projects and relationships with research agencies and will ensure in-time and quality delivery of all data sets/information for any of the markets in the Cluster (Romania, Bulgaria, and Moldova).
What will you do - Responsibilities:
- Apply market research data to derive strategic insights on Tobacco categories.
- Handle research projects from inception to completion, ensuring adherence to timelines and budget constraints.
- Develop and maintain strong relationships with research agencies to apply their expertise and resources effectively.
- Analyze quantitative and qualitative data to identify trends, opportunities, and potential threats in the market.
- Conduct pricing studies, social media listening, and retail audit data analysis to advise strategic decision-making.
- Collaborate with cross-functional teams to provide support and insights for the development and execution of e-portfolio, brand, trade, and distribution strategies.
- Stay abreast of industry trends, competitive landscape market.
Who are we looking for - Requirements:
- Bachelor's degree in economics, statistics, mathematics, or related field.
- Minimum of 5 years of research experience in an FMCG company or marketing research agency.
- Proven track record in handling marketing research projects.
- Good background in consumer analysis (like pricing studies, social media listening, and consumer experience research; retail audit is a plus), and experience in qualitative and quantitative consumer research project management.
- Proficiency in data analysis tools such as Excel and Power BI (knowledge of SPSS or other data analysis software is a plus).
- Fluent in English with strong communication and presentation skills.
- Ability to work effectively in a fast-paced, dynamic environment and lead multiple projects simultaneously.
- Great teammate in an agile environment. demonstrated ability to work effectively as part of a team, fostering collaboration and partnership among colleagues.
Other skills:
- Market research project management skills on all levels including briefing, fieldwork, data analysis, and reporting.
- Ability to extract actionable conclusions and insights from consumer, shopper, and trade data.
- Strong analytical skills with the ability to work with large quantities of information, including analysis and systematization.
- Results-oriented with a broad-minded personality, demonstrating responsibility and a growth-oriented attitude.
- Proactive and "can do" attitude, with a commitment to delivering high-quality service even under time pressure.
What are the next steps - Recruitment process:
- Pre-interview with Talent Advisor JTI GBS
- SHL test
- Offline Interview with the manager and Local P&C
- Assessment Center
All applications will be reviewed. Be aware that you will receive a call from Poland as our Global Business Services is based in Warsaw.
This recruitment process is conducted both internally and externally.
Thank you very much for your interest in the role. You are welcome to apply!
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Market Research, Data Analyst, Testing, Marketing, Data, Technology, Research, Strategy