Digital Retention Specialist

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Role: Permanent

Reports to: Digital Infrastructure & E-Comm Manager

Digital Retention Specialist

As a Digital Retention Specialist, you will support the technical delivery of our digital retention strategy in our three markets. You will optimize our data driven CRM & loyalty with marketing automation solutions to accompany our consumers throughout their lifecycle with a focus on retention.

Position

• Manage automated consumer journeys across email, SMS and other digital channels
• Act as the technical owner of the local loyalty application and its backend systems
• Coordinate technical improvements with developers, digital agencies and internal stakeholders
• Manage CRM and consumer data processes, including data quality, consent management and segmentation
• Support the technical setup and execution of digital retention and e-commerce campaigns
• Create dashboards and monitor campaign, system and retention performance.
• Ensure smooth data flows and integration between CRM, loyalty, e-commerce and marketing automation platforms
• Collaborate with Marketing, Sales, IT, Analytics and external partners
• Ensure compliance with corporate IT, data-security and local regulatory requirements

Requirements

• High school diploma or university degree, preferably in Marketing, Statistics, Mathematics, Computer Science or a related field
• Experience in data-driven marketing, CRM, loyalty, consumer engagement or retention
• Experience with B2C campaigns, A/B testing and performance reporting ideally through Power BI
• Knowledge of leveraging data from CDP, CRM and hands-on experience with at least one E-mail automation tool (Adobe Campaign Classic is advantage)
• Familiar with SQL Queries, HTML and CSS is a plus
• Strong analytical and problem-solving skills
• Fluent in English; Czech, Slovak or Hungarian are a plus

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.