Brand Specialist
BUCHAREST, RO, 020335
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Role: Temporary, until 30.09.2027
Reporting to: Group Brand Manager
Brand Specialist
In this role, you will drive digital brand activation by translating brand strategy into high-impact online campaigns that grow market share, strengthen brand equity, and increase ROI. You will collaborate closely with brand teams, internal partners, and creative/digital agencies to plan, implement, and optimize digital waves, ensuring strong consumer engagement and measurable business results.
Position:
As a Brand Specialist, you will:
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Translate brand activation strategy into an annual digital activation plan aligned with cycle plans and digital waves
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Develop and implement online consumer programs, promotions, and activation mechanics
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Run digital brand campaigns in line with brand guidelines, objectives, and budget
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Monitor and optimize online brand performance using data, targets, and agency insights
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Coordinate with internal teams (Legal, Finance, Trade, DTC, Corporate Affairs) and external agencies
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Coordinate digital budget planning, spend efficiency, and performance reporting
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Lead creative development and messaging for the brand’s presence across online platforms
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Prepare post-campaign evaluations and recommend improvements
Requirements:
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Degree in Economics, Marketing, or a related field
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2+ years of experience in Marketing/Sales or 3+ years in an advertising agency
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Strong experience in digital marketing, online brand presence, and campaign performance tracking
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Knowledge of brand positioning, BTL activities, and marketing mix tools (DTC, market research, etc.)
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Budget management and project/process management skills
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Experience analyzing consumer behavior and market insights
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Excellent communication and presentation skills; proficiency in MS Office
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Fluent in Romanian and English
What to expect:
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Positive team culture and an environment where your ideas are valued
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Over 200 professional training opportunities to help you grow
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Hybrid work model: 50% from home, 50% in the office
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Flexible hours that fit your lifestyle
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Extra vacation days
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Easy commute: office conveniently located near the subway
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Be part of a global, people-first company recognized as a Top Employer in Romania for 13 years in a row. You will have access to a wide variety of benefits, including an annual bonus, reliable medical and life insurance, meal tickets (plus delicious food at our on-site restaurant), an employee assistance program (free psychological, financial, and legal counseling), an optional private pension plan, flexible benefits... and plenty more perks you’ll love!
All applications will be reviewed. Please be aware that you will receive a call from Poland (prefix +48), as our Global Business Services is based in Warsaw.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
