Brand Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Brand Manager

Position:

You will manage the assigned brand and contribute to the development and implementation of the market strategy, including brand portfolio and brand positioning. You will translate the brand strategy into an annual mix of programs and plans to increase brand equity, maximize market share and potential, and improve profitability.

Responsibilities:

• Support the Brand team in developing the brand portfolio and positioning strategies
• Contribute to the development of the full marketing mix (product, price, communication and promotion, distribution) to meet brand needs and strengthen brand equity
• Implement marketing initiatives defined in the brand strategy across points of sale, digital channels, and other touchpoints (e.g., events), in line with brand guidelines and objectives
• Coordinate the development of commercial activities to ensure strong in-market execution
• Plan and develop the appropriate mix of digital consumer programs to maximize brand potential
• Ensure initiative effectiveness, analyze performance,  provide well-founded recommendations on adapting and optimizing the elements of the marketing mix, and continuously reinforce consumer perspectives in decision-making
• Support brand performance monitoring by preparing market data analyses, reports, charts, presentations, and action proposals for improvementCoordinate the brand budget and related financial exercises with responsibility for planning financial resources for brand marketing activities
• Manage external vendors and collaborate with internal and external partners to develop effective marketing initiatives ensuring alignment with communication strategy, creative standards, and market requirement

Requirements:

• Bachelor’s degree in Economics, preferably Marketing
• Minimum 4 years of experience in Marketing / Consumer / Trade Marketing within FMCG
• Fluency in English; advanced user of MS Office applications

What to expect:

• Positive team culture and an environment where your ideas are valued 
• Over 200 professional training opportunities to help you grow 
• Hybrid work model: 50% from home, 50% in the office 
• Flexible hours that fit your lifestyle 
• Extra vacation days 
• Easy commute: office conveniently located near the subway 
• Be part of a global, people-first company recognized as a Top Employer in Romania for 12 years in a row. You will have access to a wide variety of benefits, including an annual bonus, reliable medical and life insurance, meal tickets (plus delicious food at our on-site restaurant), an employee assistance program (free psychological, financial, and legal counseling), an optional private pension plan, flexible benefits... and plenty more perks you’ll love! 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.