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Title:  SFM Area Manager - Luzon

Job ID:  38867
Country:  Philippines
City:  BGC
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.
But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea

Learn more: jti.com


SFM (Shopper Field Marketing) Area Manager

As an SFM Area Manager, you will be responsible for overall individual and team competency development of the Shopper Field Marketing General Trade Team assigned within the area, ensuring compliance to JTI standards. You are the Shopper Field Marketing lead in the assigned area.



  • Act as the overall lead for channel health and development within an assigned area ensuring that programs are aligned with company strategy.
  • Look at cross-zonal trends and synergies to identify the appropriate program together with the SFM Zone Managers.
  • Lead the development, implementation and review of area programs for both the short-term and long-term ensuring growth of the JTI portfolio in terms of distribution, market dominance, expansion, consumer preference, profitability and overall execution.
  • Manage the framework of the relationship between JTI and the trade within the assigned area by developing and implementing strategic business building programs to enhance equity, consumer loyalty, company image, trade partnership, accelerate trade development and growth of long-term sustainability and profitability.




  • College Graduate
  • At least 11 years’ experience in Sales, Trade/Channel Marketing or Marketing that includes on ground Field Sales experience from an FMCG company. At least 3 years’ experience as a people manager.
  • Ability to engage with different stakeholders from all position levels
  • Experienced with trade & channel development strategy and plan formulation
  • Skilled in data gathering, insighting and analysis, and budget management
  • Good communication skills - Oral and Written (English, Filipino)
  • Winning attitude and hunger for success in your assigned area of business
  • Adept with MS Office (Word, Excel & Powerpoint)
  • Defensive driving skills with Non Professional Driver's License




  • Opportunity to drive business results for one of the key markets in JTI
  • An environment, where you will have a carte blanche to make your ideas a reality
  • Close partnership with Field Sales & Trade to shape the best JTI programs
  • A career accelerating experience for further growth in a big multinational company


Apply now »