DIGITAL MANAGER, AZERBAIJAN

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Digital Manager

What this position is about – Purpose:

We are seeking a strategic, data-led and impact-driven Digital Manager to lead the digital agenda in Azerbaijan.

This role will translate business priorities into actionable, insight-driven B2B and B2C strategies, with end-to-end responsibility across RRP and RMC categories.

The position owns the digital ecosystem including tech stack, CRM and e-commerce operations and drives the execution of high-impact digital initiatives. Working cross-functionally, the Digital Manager will lead teams to accelerate consumer engagement, growth and retention, while ensuring seamless alignment across markets and functions.
 

What will you do – Responsibilities:

• Lead the deployment and optimization of the consumer-centric digital ecosystem, ensuring superior digital consumer experience and analyzing metrics for continuous improvement.
• Regularly evaluate digital consumer journeys based on commercial and consumer KPIs.
• Coordinate integration and collaboration among digital tools and platforms within the RRP and RMC digital ecosystem.
• Monitor and evaluate effectiveness of the RRP and RMC digital ecosystem, including DES development and management of referrals, marketplaces, and consumer data.
• Maximize user acquisition and retention, effective utilization of digital platforms, collaborating closely with internal and external stakeholders.
• Establish and maintain effective working relationships with agencies to ensure support for JTI brands and alignment with brand objectives.
• Manage digital budget, ensuring proper monitoring, evaluation and monthly reporting of activation programs.
• Oversee investment allocation approval process to ensure ROI and alignment with brand objectives.
  
  

Who are we looking for – Requirements:

• Degree in Marketing, IT, Economics or related field
• 5+ years of digital marketing experience (FMCG is an advantage)
• Strong project management and coordination skills
• Good understanding of digital tools (CRM, E-commerce, Analytics, Social media)
• Data-driven, organized and detail-oriented
• Experience with agencies/vendors is a plus
• Fluent English (Russian is an advantage)
• Proactive and collaborative mindset
                                                                                                    

If you're ready to steer the strategic direction of our Digital agenda, ignite innovation and make a profound impact in this critical domain, we're excited to hear from you!

What are the next steps – Recruitment process.

Thank you very much for your interest in the role. You are welcome to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.