Strategic Insights Lead

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Learn more: jti.com

Please, apply by June 5th
Role: Permanent    
Reporting to: Marketing Director
  

Strategic Insights Lead

In this role, you will be responsible for providing high-quality consumer and trade marketing research data and strategic insights to formulate actionable and winning portfolio, brand, trade, and distribution strategies for Jordan & Palestine.

Position:

As the Strategic Insights Manager in the Marketing Team, you will:

• Supervise, monitor and control research agencies (eg Nielsen, Ipsos) to provide accurate and business-related information on consumer and customer trends, behaviours and competitive activity
• Provide support to the continuous monitoring and analysis of the retail audit data, project material preparation, project management, coordination and in-depth analysis of the various SI projects across the Jordan & Palestine market, assuring accurate and timely reporting of deliverables
• Contribute and lead preparations for annual and strategic planning and market dynamics submissions to corporate and stakeholders
• Continuously monitor and analyse the company’s brand performance and competitive environment through the retail audit data received for the Jordan & Palestine market
• Initiate and develop research projects to provide information on consumer needs/profiles/behaviours, segmentation dynamics, channel and trade characteristics, as well as equity of the company brands
• Drives consumer centricity/ obsession, close proximity to consumers across various touchpoints and data, strong cross-functional collaboration to integrate consumer, sales, 1-2-1, etc.

Requirements:

• University degree in Applied Mathematics & Statistics/ Finance, or BA in Advertising & Marketing
• 5-7 years of experience in Strategic insights/marketing research and data analysis, FMCG experience is a must
• Fluent in English, Arabic is a plus
• Expert in Word, Excel and PowerPoint
• Both global & regional (in-market) experience (desirable). Cross-cultural experience
• Experience with working on international brands (desirable
• Solid background in consumer and trade research
• Appreciation of legislation/taxation, external relations, and marketing standards in the tobacco industry
• Proven leadership, communication and presentation skills
• Skilled in Data Analysis

What to expect: 

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. 
For more details on local policies, speak with the Talent Advisor. 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.