DIGITAL MARKETING MANAGER

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Digital Marketing Manager

Are you passionate about driving digital engagement and shaping consumer experiences? We are looking for a Digital Marketing Manager to lead acquisition, conversion, retention and advocacy initiatives for the RRP project. You will play a key role in connecting with consumers across their entire journey - from awareness to loyalty - while collaborating with marketing, sales, e-commerce, analytics and global teams to deliver impactful campaigns.

Position:

• Consumer Lifecycle Strategy & Execution: Develop and execute end-to-end consumer lifecycle strategies across acquisition, onboarding, retention and advocacy. Optimize consumer journeys and ensure alignment between marketing initiatives and e-commerce execution.
  
  
• Cross-Functional Collaboration & Advocacy Building: Collaborate with marketing, sales, e-commerce, analytics and global teams to deliver aligned lifecycle initiatives and lead advocacy programs that build loyalty and engagement.
  
  
• Brand Collaboration & Digital Activation: Partner with Brand Managers to drive brand growth through digital platforms, leveraging consumer insights while ensuring compliance with regulatory standards.
  
  
• Digital Acquisition & Conversion: Lead digital acquisition and conversion initiatives across paid media, SEO/SEM, social and content channels, continuously optimizing performance and ROI.
  
  
• Performance Monitoring & Optimization: Monitor campaign performance using analytics and drive continuous optimization across acquisition, conversion, and retention activities.
  
  
• Budget Planning & Management: Plan and manage the annual digital budget to ensure effective, timely and strategic allocation of resources.
  
  

Requirements:

• 7+ years of experience in Marketing or Commercial roles.
  
  
• University degree (required); MBA or equivalent qualification (desirable).
  
  
• Fluency in English and Arabic (oral and written).
  
  
• Strong knowledge of digital marketing, acquisition, retention, CRM, analytics and social media tools.
  
  
• Proven expertise in consumer lifecycle strategy, conversion optimization, e-commerce and cross-functional collaboration.
  
  

What to expect:

Expect wellbeing initiatives, growth opportunities and excellent benefits, including a unique family leave policy.
For more details on local policies, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.