Digital

Every challenge is a chance to learn

"JTI is like a long-haul flight — an exciting ride that takes you to your chosen destination". 
From implementing agile ways of working to operating strategic digital shifts and tackling new industry standards, we take every challenge as an opportunity to grow.

Meet José's, whose 14-year career at JTI has allowed him to experience many exciting projects, from IT in Spain to Marketing and Digital Operations in Switzerland. Now based in Switzerland as a CX & Digital Manager, José continues to thrive on the inherent challenges of working within a restricted industry, innovating constantly, and the feeling of contributing to "something bigger". His number-one memory at JTI? Creating a fabulous network of friends over the years, across countries he's explored throughout his career. From regions to markets to different functions, we encourage diverse talent collaborations and cross-functional projects.

Self-fulfillment & Confidence  
José really enjoys the culture of "trying" and not being afraid to fail. He says that one of the main things he's learned at JTI is resilience. "When you learn from your mistakes and when you learn from challenges, you can achieve great goals — you can move on and achieve wonderful things." 

Jose
CX & Digital Manager, Switzerland 

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ENTERPRISE AI ARCHITECT MANAGER
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