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Title:  Digital Marketing Specialist

Job ID:  81401
Country:  Philippines
City:  Taguig City
Professional area:  Digital
Contract type:  Permanent
Professional level:  Experienced

Taguig City, 00, PH, 0000


We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more:

This advertisement will remain open until filled

Department: Marketing

Location: Taguig City, Philippines
Reporting to: Digital Strategy Marketing Manager
Role: Permanent

Openings: 2 Headcount



  • The purpose of this position is to develop and deploy all digital products across JTIP Marketing & Sales.  The incumbent, paired in a squad with a Digital Products & Deployment Manager, will be responsible for digital ecosystem development (not exhaustive to the website - desktop & mobile platforms, e-commerce, loyalty/rewards programs) and UI/UX.

  • As part of the Digital Products & Deployment team with colleagues managing digital products across JTIP Marketing & Sales, the incumbent leads & manages assigned digital products projects (RMC / RRP / Trade / Field Marketing / SIBI), ensuring on-strategy, on-time, and on-budget delivery, ensuring a seamless and frictionless user experience in all digital products for all JTIP audiences (adult smokers, customers, internal stakeholders).



  • Website Project Management & Execution:
    • Collaborate with M&S end-user stakeholders (RMC brand groups, RRP, Field Marketing, SIBI, T&CP), CX, IT & Legal, and identify resources for the development and deployment of digital platforms and programs, ensuring full compliance with all laws, regulations, and internal guidelines. As part of project management regularly monitor current & new digital initiative performance metrics and track overall brand performance in digital in order to ensure effective delivery.
  • Website mapping, testing & improvement:
    • Maps out all possible user scenarios for platform usage for each project and proposes ways to mitigate any potential risk to JTI. Leads the conduct of usability testing and UAT in all JTIP RMC digital projects prior to rollout to ensure that projects and platforms are understandable by end users. Identifies opportunities and pain points in upcoming and ongoing projects, campaigns, and/or platforms by tracking and monitoring key digital metrics and proposing changes to further improve processes and user experience. Supports user journey creation by adopting established IT recommendations in the areas of architecture, design, and security.
  • UI Design:
    • Using the provided design & messaging content (responsibilities of RMC, RRP, Field Marketing, Marketing Comms & PR), responsible for conceptualization and execution of the user interface for JTIP's RMC digital platforms. Produces various outputs throughout the product design journey, including but not limited to wireframes, mockups, prototypes, and spliced FA pages (for use by the front-end developers).
  • UX Mapping, testing & improvement:
    • Responsible for determining the right information hierarchy based on business and end-user needs. Maps out the entire user experience in the platform in the most user-friendly manner possible. Works cross-functionally with end-user stakeholders to identify opportunities and pain points in existing platforms. Iterates UI/UX (including but not limited to layout and page design) swiftly based on either data (Google Analytics, MoEngage reports) or tests (A/B Testing, Usability Testing). Creates testable output such as lo-fi wireframes and clickable prototypes for the purposes of usability testing.



  • Graduate degree in Marketing or Digital. Project Management Professional (PMP) certification a huge plus.
  • 3+ years of combined proven work experience as Web or IT Project Specialist, Digital Account Executive, Business Solutions Specialist, Project Manager, and/or E-Commerce Specialist
  • English - Advanced written and oral
  • Tagalog - spoken, is an advantage
  • Demonstrate expert knowledge in the development and deployment of web-based digital products across multiple platforms (desktop and mobile), including UI/UX design and delivery
  • Demonstrate working knowledge of Mobile/SMS, E-Commerce, and CRM
  • Demonstrate understanding of various project management methods such as Agile or Scrum.
  • Has experience in various project management tools such as Azure DevOps, Jira, or Trello.
  • Has knowledge of digital user profiles for RMC consumers in the Philippines to ensure a seamless digital journey across all digital touchpoints
  • Have proven digital products project management experience
  • Has good interpersonal, communication, and presentation skills
  • Has good stakeholder management skills and is able to work effectively in cross-functional teams
  • Is able to work well in a fast-paced, consensus-driven, diverse environment



  • Work in our Taguig office
  • Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.

Job Segment: User Experience, Front End, Field Marketing, Compliance, Project Manager, Technology, Marketing, Legal

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