Title:  Brand Manager

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running. 

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

Department: Marketing & Sales

Location: Taguig, Philippines
Role: Permanent

WHAT THIS POSITION IS ABOUT - PURPOSE

As co-brand steward, they are responsible for the development and management of the brand in the market, with primary focus on specific areas/channels (ex. Stronghold regions) or segments (ex. Flavor or Price) by developing sustainable growth strategies that are (1) Globally-aligned, if GFB, (2) Both consumer and commercially relevant, (3) Based on a thorough assessment of category/consumer opportunities and brand health metrics, and (4) Fully aligned with and delivers on overall brand strategy. They take lead in translating, activating, and adjusting brand plans within ASP period, based on a strong and holistic understanding of the brand, category, consumer, and touchpoints/channels to help drive the brand's competitive advantage and strengthen its position in the market. They will ensure flawless execution of brand plans across various marketing levers available (product/innovation, communication, promotions, price, etc.) They will work with the Brand Manager in driving the brand's strategic planning process and jointly author brand ASP.

They take lead in ensuring that the 3yr (ASP period) commercial operations of the brand are sound, including (1) Leading commercialization of brand NPDs, together with GBS, Regional team, and BG (if GFB), (2) Developing and implementing key brand launches and programs, in collaboration with Field Marketing, Digital, and Sales, (3) Managing brand budgets with Finance, and (4) Preparing and monitoring demand/supply plans together with Channel Planning, Supply Chain and Factory.  

WHAT WILL YOU DO - RESPONSIBILITIES

• Drives strategic management of the brand for identified focus area/channel/segment by identifying key issues & opportunities, leading performance analysis, and developing growth strategies using various marketing levers (communications, promotions, portfolio, pricing, etc.). This includes consumer insight generation and ensuring these are clearly translated to compelling plans and initiatives. Together with Brand Manager, works on overall strategic planning process for the brand and co-authors brand ASP.
• Leads the localization and execution of brand strategies into consumer-relevant and impactful initiatives that can be implemented flawlessly across areas and/or touchpoints consistently. This includes ensuring adherence to brand positioning, equity, and guidelines across all executions, while also addressing identified growth opportunities based on a strong understanding of the different territories/regions, consumer, and channel dynamics. 
• Leads quality and timely end-to-end implementation of brand projects by driving stakeholder collaboration, proper project management, and an agile approach to solving challenges. This includes PLM-related projects (NPD, portfolio initiatives), as well as creative development and content creation across consumer touchpoints via KVs, playbooks, toolkits, for a fully-integrated launch support plan.
• Regularly monitors and analyzes category and competitive dynamics to identify growth opportunities and develop corresponding growth strategies. Reviews brand health drivers, including new product/campaign performance metrics (distribution, volume, repeat purchase, market share, etc) to ensure performance delivery. Works with key business partners (Field Marketing, SIBI, Sales, external agencies) to quickly identify and resolve key business opportunities identified from above analysis and performance monitoring. 
• Manages brand operations through responsible resource management, planning, and monitoring, which includes (1) Leading the proper and timely management of brand budgets, and (2) Working closely with Channel Planning, Supply Chain, and Factory in Sales & Operations Planning (S&OP) process for the brand to ensure minimal to no supply disruptions and write-offs.

WHO ARE WE LOOKING FOR - REQUIREMENTS:

• A Bachelor’s degree, preferably in a Marketing/business-related course
• At least 3 to 5 years brand management experience in FMCG or large multinational companies.
• Experienced in strategic brand managenent, new product development and introduction, digital marketing, insighting, project management, and brand positioning/communications development. 
• Proven team player and an effective communicator. 
• Adept at data analysis and creative problem-solving.
• Able to handle multiple and complex projects.
• Functional Skills
  • Proven project management skills.
  • Experience in data analytics /  data insights is a plus
  • Proficient in Windows applications
  • Familiarity with Nielsen Answers is a plus.
  • Adaptable, flexible, and open to change.
  • Strong analytical skills and critical thinking.

WHAT’S IN IT FOR YOU?

• Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance
• Receive bonuses and cash allowances such as meal and transport allowance
• Have access to over 200 company training
• Well-being programs for employees
• Opportunities for your career growth
• Recreational facilities in the office - Videoke, billiard and table tennis
• Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
• Experience the culture of an Investors in People certified company
• Find out why 9 out of 10 employees recommend us to a friend.
• Understand why 9 out of 10 employees say they feel free to be themselves.

WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS?

Thank you very much for applying! We will make sure to provide you feedback within the next two weeks.