Title:  Consumer Experience Manager, Azerbaijan

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why JTI is recognized with various Employer of Choice certifications across different countries and regions.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

Please, apply until May 20th COB

Local contract to be proposed

Department: Marketing

Location: Baku, Azerbaijan

Reporting to: Marketing Group Manager

Role: Permanent

Consumer Experience Manager, Azerbaijan

Position Overview:

Consumer Experience Manager is responsible for driving the consumer experience strategy for allocated brands, to deploy 360° superior consumer experience. The role is responsible for translating brand objectives into an omnichannel market activation strategy and developing the mix of activities at the market level in close cooperation with local Digital team. Position includes the coordination of marketing activities to build, maintain and enhance consumer relationships and manages local consumer experience team.

Key Responsibilities:

• Leads local consumer experience strategy development and deployment;
• Ensures proper localization of global marketing;
• Consumer and Trade Activation Plan development and execution in close cooperation with M&S and extremal agencies;
• Analyze and interpret internal and external data, update brands performance to understand consumer needs and trends in the context of the local market;
• Evaluates brand performance (strengths, weaknesses, opportunities and threats) and recommends changes to the brand/portfolio strategy according to the established KPIs to ensure the achievement of objectives.
• Consumer experience budget effectively management, control, analyze and plan.

Requirements:

• Bachelor University degree, availability of MBA is preferable;
• 5+ years of experience in Consumer & Trade activation in FMCG sector is a plus;
• Required knowledge of languages as: English and Russian, knowledge of Azerbaijan language is a plus;
• Experience in strategy and planning of modern omnichannel activation;

If you're ready to lead the strategic direction of our marketing direction, drive innovation, and make a lasting impact in this direction, we want to hear from you!

What is the next step – Recruitment process.

Feel free to apply if your profile matches to the requirements for a position.